Hello, I’m Ana,
a Senior Product Designer.

Dedicated Senior Product Designer with over 6 years of experience in creating engaging UI/UX designs and efficient design systems. Adept at collaborating with multi-disciplinary teams and leveraging my Business Administration background to align design strategies with business objectives.

See resume
UX research

Redefining Digital Journalism: A UX Transformation of "Media News"

In response to the evolving digital readership landscape, Media News embarked on a research-driven UX redesign of its online platform. This case study highlights the challenges of modernizing legacy publishing sites, the strategies employed to better cater to today's readers, and the impactful results of the revamp.

Design System

Brand Fluidity with the Kiwi Design System: A New Paradigm in Design Consistency

In today's dynamic digital landscape, brands seek flexibility and adaptability without compromising design consistency. Kiwi Design System rises to this challenge, offering an intuitive, editable design framework that can seamlessly mould to any brand's unique identity.

UX/UI design

Turning Spending into Saving: The Innovative Approach of Trio Fintech App

Traditional financial boundaries blur as Trio introduces an innovative way for users to invest as they spend. This case study sheds light on the mechanisms and designs propelling Trio to the forefront of fintech, demonstrating its pivotal role in redefining personal finance for the modern age.

Other projects

Genies illustrations

An interactive news app that featured a character you created, your own Genie, animated in a scene that reflected the news piece in question. While I worked on multiple fronts, my most recent activity with the company focused on creating story backgrounds and character assets.

Hobbies

Digital painting is currently one of my favourite ways of unwinding. You can find here my latest artworks and projects.